When you see that word, what do you think?
Do you picture a guy with a bullhorn?
Do you picture yourself telling the lady sitting next to you on the plane about how she's heading for hell?
Is it the 'Jesus sales pitch' you learned in Sunday school complete with visual examples, like your keyring?
I gotta tell you, I don't get excited by any of those situations. Let me explain why: I love genuine relationships and chances to build community with people. But when somebody has an ulterior motive, it ruins the chance for relationship.
If you start telling me about how you think I'd be a great sales rep for your multilevel marketing business, we're probably done talking. I don't think you're interested in me, I think you're interested in what you can get out of me.
But on the flip side, I take Jesus seriously, and he talks about making disciples throughout the world. So how can I spread the Good News of Jesus without coming across as a disingenuous huckster?